The PR Genius is a global media agency that enables innovative web3 and web2 companies build credibility and awareness through the power of the press and growth hacking. We help founders create scalable revenue channels through their personal brand.
In early 2025 , Acid Labs, a rising Web gaming studio, secured an $million funding round co-led by Andreessen Horowitz's Speedrun(az) and NFX. The company's mission was to build viral Web gameson social chat platforms, essentially bringing blockchain-based gamesinto popular messaging apps where users already connect.Acid Labs had already proven this concept with a breakout hit game,Boinkers.io, which amassed over million players on Telegram. This combination of high-profile investors and a visionaryproduct created a compelling story. The challenge nowwas to amplify that story: Acid Labs turned to The PRG tomake sure their fundraising success and innovative visiongained the widespread recognition it deserved, all withina short two-month campaign window.
The PRG's objective was clear, transform Acid Labs' funding announcement intoa powerful narrative that would grab the attention of top-tier media and theWeb community. We needed to highlight why this funding mattered: thecredibility of backing by az and NFX, and the exciting prospect of viral gameson chat platforms changing how people play.The task involved positioning Acid Labs as a pioneering force in social gamingand underscoring the significance of their achievement. In essence, we set outto secure Tier- media coverage that would not only announce the $M raise,but also reinforce Acid Labs' status as an innovator at the intersection of gamingand blockchain technology.
Our team sprang into action with a strategic PR plan crafted under the STAR approach. We first honed the messaging: the press materials (including a punchypress release) emphasized the prestige of Acid Labs' new investors and the unique angle of "instant-play Web games on chat apps." We ensured that the benefitsof the $M infusion were clearly outlined, for example, how it would accelerate the development of games like Boinkers.io and upcoming titles on platforms suchas Telegram and other social chat apps. This narrative tapped into broader trends (the convergence of gaming, crypto, and social media) to make the story timelyand relevant.
Identified and personally pitched journalists at leading tech,gaming, and crypto outlets
Highlighted huge user base to gaming reporters, Web angleto crypto media
Offered interviews with founders and exclusive details to keypublications
We leveraged the credibility of az and NFX's involvement to instantly capture editors' interest. Thanks to these efforts and a compelling story, the Acid Labsfunding news quickly gained traction among top-tier media. Within weeks, journalists were running with the story, excited by the fusion of chat-based gaming andblockchain in a way that hadn't been widely covered before.
The two-month campaign delivered outstanding results, turning Acid Labs' funding announcement into a widely celebrated news story:
Feature articles in major outlets including VentureBeat,Cointelegraph, MSN, and CoinMarketCap
Generated across all coverage, reaching a vast audience oftech and crypto enthusiasts
Estimated audience reach through online readership andsyndication
Acid Labs' success story is a testament to how a well-executed PR strategy can transform a startup's big news into viral media buzz.In just two months, our strategic storytelling and media outreach helped Acid Labs capture the attention of millions.
The campaign exemplifies the power of targeted PR in turning business milestones into broad industry recognition 2 a formula ThePRG is proud to replicate for forward-thinking companies looking to make their mark.
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AKT Ventures LTD | THE PR GENIUS are specialized in driving brand awareness through specialized press and media releases for all types of projects. Our services are backed-up by the experience of our experts.
