The PR Genius is a global media agency that enables innovative web3 and web2 companies build credibility and awareness through the power of the press and growth hacking. We help founders create scalable revenue channels through their personal brand.
In July , Chintai, a real-world asset (RWA) focused blockchain network, faced a pivotal announcement. Asset manager Kin Capital was set to launch a $ million tokenized real estate debt fund on the Chintai network. This three-month campaign (July through September was more than a standard funding news update; it was an opportunity to showcase Chintai's platform as a leader in RWA infrastructure rather than let the story fade as just another routine fundraising press release. The challenge was clear: how to elevate this announcement into a compelling narrative that would capture top-tier media interest and position Chintai at the forefront of the emerging RWA market
Objective: Craft a narrative and media strategy that transforms Chintai's fundraising announcement into a market-shaping story of technological innovation and credibility. The team's goal was to secure prominent coverage that underscored Chintai's role as a critical missing piece for scaling real-world assets on Web , thereby attracting investor and industry validation.
In essence, the task was to position Chintai as a thought leader and pioneer in the RWA space through this announcement, rather than letting it be viewed as a one-off transaction or minor news item. This meant we needed to highlight the significance of the launch and the strength of its backers, framing the news in a broader context of industry transformation
We built the campaign narrative around Chintai's pivotal role in bridging traditional finance and blockchain, using the fund launch as proof of concept. Our team's strategy included several key actions:
We highlighted the calibre of investors and partners backing the $ M fund, underscoring their credibility to lend weight to the story. By showcasing high-profile backers, we established trust and signalled that serious industry players supported the initiative.
We framed Chintai's technology as a critical missing piece for scaling real-world assets in Web . By explaining the fund's tokenisation and Chintai's regulatory credentials (licensed by the Monetary Authority of Singapore), we positioned Chintai as the infrastructure leader enabling greater efficiency and innovation in RWA markets
We secured and incorporated visionary founder quotes and insights from Chintai's CEO, David Packham, to humanise the innovation. These quotes provided journalists with compelling angles and clearly articulated how this collaboration bridges traditional finance with blockchain innovation. This personal touch helped bring the story to life and emphasised the founders' thought leadership.
In executing the media outreach, we leveraged an exclusive strategy: the story was first offered as an exclusive to CoinDesk. This ensured the news broke on a Tier- platform with maximum impact. Once CoinDesk ran the story, we amplified the announcement across a wide press list. We pitched tailored angles to additional top-tier publications and industry outlets, focusing on the narrative of technological advancement and investor validation. Through persistent media engagement and carefully crafted press materials, we secured interest from numerous high-authority outlets. Each piece of coverage was the result of targeted pitching that echoed our core narrative points, ensuring message consistency across the board
The campaign turned a potentially routine fund announcement into a headline-grabbing success. Over the months, we secured media placements across international crypto, finance, and tech outlets, with an average Domain Authority of for these publications.
Across international crypto, finance, and tech outlets
High-quality publication reach
Massive visibility across platforms
Amplifying Chintai's visibility globally
Coverage Breakdown: Crucially, Chintai's narrative broke into Tier media in a big way. We landed 23 Tier- features, including coverage by CoinDesk, Cointelegraph, Forbes, Yahoo Finance, MSN, CoinMarketCap, Deloitte Insights, Benzinga, and even TradingView's news section. These top publications validated Chintai's leadership in the space to a global audience.
23 Features:
CoinDesk, Cointelegraph, Forbes Yahoo Finance, MSN, CoinMarketCap, Deloitte Insights, Benzinga, TradingView
10 Outlets included:
The Block, BeInCrypto, Decrypt
10 Outlets included:
The Defiant, Blockworks, The Cryptonomist
By securing high-value features in prominent media, the campaign achieved its core objective. What could have been a transactional funding update was transformed into a market-shaping story of technological advancement and investor confidence. This not only elevated Chintai's profile as a frontrunner in RWA infrastructure but also provided strong third-party validation for its platform. The successful execution of this PR strategy reinforced Chintai's credibility and positioned the company firmly as an innovator leading the convergence of traditional real estate finance and blockchain
AKT Ventures LTD | THE PR GENIUS are specialized in driving brand awareness through specialized press and media releases for all types of projects. Our services are backed-up by the experience of our experts.
