The PR Genius is a global media agency that enables innovative web3 and web2 companies build credibility and awareness through the power of the press and growth hacking. We help founders create scalable revenue channels through their personal brand.
D3 set out to make "DomainFi" the tokenization of traditional Web domain names 2 the next major breakthrough in the Real World Asset (RWA) movement. As a pioneer bridging Web domain infrastructure with Web technology, D aimed to bring hundreds of millions of internet domains on-chain and unlock their liquidity. However, achieving this vision required significant market education, attention from both crypto enthusiasts and mainstream tech audiences, and positioning D as a category-defining leader in the emerging DomainFi space.
The PR Genius was engaged to orchestrate a global communications campaign that would secure Tier 1 media coverage for D3's partnerships, roadmap developments, and product announcements. The goal was to build broad industry awareness, establish D3's credibility, and generate sustained momentum behind the DomainFi narrative, ultimately cementing D3's reputation as the leader in this new category.
The PR Genius executed a focused communications strategy comprised of several key initiatives:
Secured extensive coverage in leading crypto and tech publications to amplify D3's story. Major outlets like CoinTelegraph, CoinDesk, and The Defiant featured D3's partnerships and innovations, highlighting its mission to tokenize Web domains as real-world assets. This ensured that news of D3's roadmap and product launches reached millions of readers in the blockchain and technology communities.
Placed D3's leadership in top-tier podcasts and media interviews, so they could share the DomainFi vision in their own words. For example, D3's CEO Fred Hsu appeared on prominent Web podcasts, detailing how tokenizing domains via the Doma blockchain unlocks liquidity and new use cases. These interviews helped humanize the brand and educated diverse audiences about D3's innovative approach.
Coordinated high-profile speaking opportunities at major Web3 and RWA conferences, allowing D3 to directly address influential industry audiences. D3 executives spoke at events like Korea Blockchain Week and Token2049, where they championed the modernization of the domain market through tokenization. Such appearances boosted D3's visibility and credibility among peers, investors, and potential partners.
Delivered thought leadership content by placing expert commentary and op-eds in reputable outlets to cement D3's authority. Notably, D3's CEO authored a CoinTelegraph opinion piece underscoring why the domain industry must embrace on-chain assetization. This kind of Tier coverage positioned D3 not just as a newsmaker but as a visionary voice defining the DomainFi narrative.
The comprehensive PR campaign yielded outstanding results. It generated 350+ pieces of total media coverage, including 16 Tier 1 placements in top global outlets such as CoinTelegraph, CoinDesk, The Defiant, Business Insider, and Digital Journal. The combined reach of these stories exceeded 7 million views, driving a surge in awareness and engagement across both crypto-native and traditional tech audiences. Most importantly, D3 emerged from this campaign recognized as the market leader, defining the DomainFi category. By consistently shaping the narrative and spotlighting D3's achievements, The PR Genius helped position D3 at the forefront of bridging Web2 domains with Web3, establishing a sustained momentum behind the DomainFi movement.
Total coverage generated across all outlets
In top global publications
Combined reach across all stories
AKT Ventures LTD | THE PR GENIUS are specialized in driving brand awareness through specialized press and media releases for all types of projects. Our services are backed-up by the experience of our experts.
