The PR Genius is a global media agency that enables innovative web3 and web2 companies build credibility and awareness through the power of the press and growth hacking. We help founders create scalable revenue channels through their personal brand.
Nillion is a decentralized data storage network specialising in privacy-focused "blind computing" technology, meaning it can process and store data without revealing its contents. In late , Nillion secured a $ million funding round backed by prominent crypto investors. However, this fundraise came during a crypto bear market, when investor enthusiasm was low and funding news often struggled to gain attention. Nillion's goal was clear: announce the funding as more than just a transaction, and position the company as an emerging leader in decentralised infrastructure (not simply another startup with a raise). The challenge for us at The PR Genius was to craft a narrative that would stand out in the market and highlight Nillion's significance in the Web ecosystem.
Our task was to turn Nillion's funding announcement into a compelling story that would capture top-tier media interest. This meant going beyond a standard press release, we needed to showcase why this raise mattered for the industry, not just for Nillion. We set out to frame the announcement around a broader narrative: "A groundbreaking decentralised data network garnering significant investor confidence even in a bear market." In practical terms, the task involved:
Identify the key story angles (innovation, credibility, market impact) that would make Nillion's news attractive to journalists.
Pinpoint the Tier outlets and journalists who focus on blockchain, crypto funding, and tech innovation. The ones most likely to cover a story of technologicaladvancement over a simple funding number.
Execute a coordinated PR campaign over ~ months, including pre announcement pitching, the announcement release, and post announcement amplification, to maximise coverage momentum.
Strategic Narrative: Rather than just announcing the funding amount, we built the campaign narrative around Nillion's larger significance. We positioned Nillion as a key missing piece for scaling Web, a project delivering much-needed infrastructure at a critical time. The story we crafted was that of "a groundbreaking tech innovation earning investor trust despite market headwinds." This narrative framing made the news about technological progress and validation, not just money raised.
We strategically highlighted:
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Our PR team rolled out a coordinated outreach plan. We pre-pitched exclusive story angles to top journalists in the crypto and tech space, offering interviews with Nillion's founder to discuss why this fundraise was a milestone for the industry. By the time the announcement went public, we had Tier outlets ready to publish in-depth features, not just short news blurbs. We also prepared high quality press materials (press release, FAQs, investor quotes, etc.), reinforcing the narrative points above, so that even secondary outlets would echo the "market-shaping technological advancement" angle. This approach turned what could have been a routine funding news drop into a story about innovation, trust, and the future of decentralised infrastructure. It created a sense that "even in a downturn, the best ideas attract backing", positioning Nillion as a beacon of progress in the market gloom.
As a result of this strategy, we landed high-value features in multiple Tier media outlets. Instead of just reporting a funding figure, articles in top publications framed Nillion as pioneering tech worth watching, often quoting our narrative points and the founder's perspective. The buzz extended across crypto news sites and even mainstream finance outlets, amplifying the reach of Nillion's story far beyond the usual crypto circles.
The campaign was a resounding success, turning a single announcement into a wave of positive coverage and industry credibility for Nillion. By leveraging the STAR approach (Situation, Task, Action, Result), we achieved outcomes that exceeded expectations:
separate pieces of coverage in total. This included a remarkable number of features in top-tier outlets, rather than just press release pickups.
of outlets, meaning nearly all publications were highly reputable with massive online presence. Nillion's story made headlines on some of the most influential platforms in crypto and tech.
from the coverage, driving huge visibility in the market. The story was read by audiences well beyond Nillion's immediate community.
(including syndication and aggregator reach). Through our inclusion in big networks (e.g. Yahoo Finance, MSN), the news potentially reached hundreds of millions globally, bringing Nillion widespread attention.
Coverage Breakdown: The fundraise narrative was picked up across all tiers of media:
Featured in top-tier crypto and business news outlets such as CoinDesk, Cointelegraph, Forbes, Binance Square, MSN, CoinMarketCap, Benzinga, Yahoo Finance, and TradingView, among others. These high-profile articles solidified Nillion's image as a leading innovator, with many headlines emphasising its breakthrough tech and strong investor backing.
Covered by well-respected industry publications like The Block, BeInCrypto, and Decrypt. These outlets provided detailed analyses that echoed our key messaging, further validating Nillion's importance in the Web space.
Niche and specialised crypto sites (e.g., The Defiant, Blockworks, Bitget, The Cryptonomist) also ran the story. Even in these targeted communities, the narrative remained consistent 2 showcasing Nillion as an upcoming powerhouse in decentralised infrastructure.
Each article, regardless of outlet, told a cohesive story: Nillion wasn't just raising funds; it was championing a technological leap forward with the endorsement of top investors. This consistent narrative across coverage multiplied the impact of the announcement.
AKT Ventures LTD | THE PR GENIUS are specialized in driving brand awareness through specialized press and media releases for all types of projects. Our services are backed-up by the experience of our experts.
