Case Study: Nillion Product Launch/Mainnet

Nillion, founded in 2021, is a decentralized computing network focused on privacy-preserving infrastructure. Its Petnet architecture, combining Multi-Party Computation(MPC) with blind-computation techniques, lets apps process encrypted data without any party ever seeing the raw information. In June 2025, Nillion announced the launch of its alpha mainnet, enabling developers to deploy privacy-first applications using this technology. Our role was to position this launch as a major milestone in Web privacy, making Nillion's name synonymous with secure, privacy respecting computing.

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Task

Timeline

Execute a one-month PR campaign in Q2 2025, culminating in Nillion's alpha mainnet launch in late June.

Objectives

Publicize the mainnet launch and underscore Nillion's breakthrough Petnet infrastructure. We needed to craft a narrative showing that this release marked a "foundational milestone" in privacy-first Web3 computing

Challenges

Translate complex crypto-tech into clear storylines. We had to highlight the technical innovations (MPC, blind compute) in accessible terms, while also demonstrating concrete traction. In practice, this meant emphasizing proof points such as the network's existing scale to make the story compelling for journalists and industry stakeholders.

Action

Messaging & Collateral

We framed Nillion's story around privacy-first computing. Press materials emphasized that Petnet "combines MPC with novel blind computation capabilities," enabling encrypted data processing without exposure. We prepared a press release and bylined articles that explained this breakthrough in plain English, citing how "applications can compute encrypted data without revealing sensitive information". These materials linked Nillion's mission to real-world impact (healthcare, AI, finance), helping non-expert audiences understand the significance.

Data-Driven Proof Points

To build credibility, we highlighted Nillion's proven testnet results. By late , the network had over 500,000, active verifiers processing, 195 million verified secrets, and securing about 1.05 TB of data. We included these impressive stats in media pitches and briefings, showing that Nillion's technology already had large-scale validation. Quoting this scale (and relating it to privacy and security) helped reporters see the launch as a tangible success story.

500K+

Active Verifiers

Processing on the network by late 2024

195M

Verified Secrets

Demonstrating large-scale validation

1.05TB

Data Secured

Proving real-world impact and scale

Targeted Media Outreach

Delivered thought leadership content by placing eWe targeted top-tier crypto and tech outlets with tailored pitches. The angle was clear: Nillion's mainnet launch wasn't just another blockchain news item but a leap forward in encrypted computing. We reached out to influential reporters at leading publications (e.g., major Web news sites) and arranged embargoed briefings. Our pitches stressed both the human-interest angle (e.g., how this protects user privacy) and the technical novelty, ensuring editorial calendars would feature the story around launch time.xpert commentary and op-eds in reputable outlets to cement D3's authority. Notably, D3's CEO authored a CoinTelegraph opinion piece underscoring why the domain industry must embrace on-chain assetization. This kind of Tier coverage positioned D3 not just as a newsmaker but as a visionary voice defining the DomainFi narrative.

Results

Media Placements

10 high-value features and articles appeared in leading crypto and technology outlets, all timed with the alpha mainnet announcement. These placements highlighted Nillion's mainnet launch and Petnet technology as newsworthy breakthroughs. (The average Domain Authority of these outlets was , reflecting top-tier coverage.)

Impressions & Reach

Our campaign generated approximately 1.89 million impressions and reached around 93 million total audience members across all coverage. This broad reach ensured that developers, investors, and users in the Web3 community learned about Nillion's privacy-first message.

Brand Impact

Beyond raw metrics, the coverage established Nillion's reputation as a Web privacy leader. Articles and interviews from the campaign consistently framed the company as "redefining privacy in Web 3" by enabling encrypted data processing without leaks. Stakeholder feedback confirmed that the campaign successfully positioned Nillion at the forefront of privacy-preserving infrastructure.

Overall, our strategic PR campaign, built on clear messaging, concrete data, and targeted outreach, delivered strong visibility and helped Nillion's mainnet launch make a memorable impact on the market.

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