Case Study: Validation Cloud - Series A Announcement
The PR Genius is a global media agency that enables innovative web3 and web2 companies build credibility and awareness through the power of the press and growth hacking. We help founders create scalable revenue channels through their personal brand.
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Its platform supports over $ . billion in staked assets across + networks and includes #-ranked node APIs. Industry profiles highlight Validation Cloud as "the leading Web infrastructure platform" delivering "fast, scalable, and intelligent infrastructure" with advanced data and AI services. With its upcoming $ M Series A (led by True Global Ventures), Validation Cloud aimed to position itself not just within the crypto niche but at the crossroads of AI, data, and blockchain. The founders were on a mission to expand the "GDP of Web " by providing core, enterprise-grade infrastructure. In this context, the challenge was clear: break out of crypto-only coverage and capture the attention of mainstream technology and financial media with a compelling story about enterprise-ready blockchain AI
Task
Our objectives were to secure Tier global coverage, amplify the founders' vision, and elevate Validation Cloud's profile as a futureshaping force at the intersection of decentralized data and AI. Specifically, we needed to
Bridge crypto and mainstream audiences
Craft messaging that connected blockchain innovation with real-world AI and data use cases, so the story resonated with both crypto-native readers and institutional tech/finance media.
Target top-tier outlets
Pinpoint high-authority crypto, tech, and business publications (e.g. Fortune, Yahoo Finance, CoinTelegraph, Decrypt) and engage the right journalists for exclusives and features
Coordinate a global launch
Develop a tightly synchronized timeline with embargoed press materials, ensuring major media would publish in unison on announcement day.
Showcase the founders
Emphasize the company's leadership by enabling interviews and quotes from co-founders (like CTO Andrew McFarlane and CSO Alex Nwaka), so their vision of enterprise-grade, AI-enabled Web could shine through
Action
Strategic narrative development
We crafted a bold storyline that framed Validation Cloud's raise as a milestone for Web meets AI. Instead of a dry funding report, we spotlighted the technology: enterprise-grade blockchain infrastructure accelerated by AI intelligence. We incorporated the company's own mission language, for example, highlighting that Validation Cloud works to expand the "GDP of Web ". We also emphasized their product strengths (staking, high-performance node APIs, data & AI services) and security (SOC Type II, institutional-grade reliability) to build credibility beyond the crypto community. This narrative positioning made the announcement about innovation and market potential, not just dollars raised
Press materials and embargoed rollout
We drafted a media-aware press release and briefings tailored to both audiences. Ahead of launch day, we provided select reporters with embargoed exclusives: for instance, a Fortune writer was offered an interview with the CEO under embargo, while a Crypto outlet got an exclusive technical angle. This pre-launch pitching meant key outlets were primed to publish simultaneously. We coordinated the technical details, scheduling the embargo lift, preparing SEO headlines, and ensuring the press release hit global newswires all at once.
Tier 1 media outreach
On launch day and beyond, our team secured high-impact coverage. We arranged in-depth features and news stories in top publications: Fortune and the Yahoo Finance network ran stories framing the round as validation of AI-crypto innovation; crypto leaders like CoinTelegraph, Decrypt, and The Defiant published detailed analyses of Validation Cloud's technology and the investment story. These outlets consistently referenced the narrative we set (quoting founders and investors) rather than just the funding amount. In parallel, we engaged tech and enterprise press (e.g. major tech blogs and fintech sites) to reach new audiences. Follow-up amplificatio
Follow-up amplification
After the announcement, we kept the momentum going. We arranged podcasts and follow-up interviews for the founders, and placed op-eds about blockchain data strategy. For example, within days we published a byline from Alex Nwaka in a business tech outlet, where he reiterated that Validation Cloud's "enterprise-grade infrastructure, combined with cutting-edge AI capabilities, is establishing the industry standard for performance". These additional placements kept Validation Cloud's vision in the news well beyond launch week and reinforced the message in every tier of media.
Results
17
Media Placements
Overall, spanning top-tier crypto, technology, and financial outlets. This included prominent features in Fortune, Yahoo Finance, CoinTelegraph, Decrypt, The Defiant, and more, securing the prestigious coverage we targeted
3.4M
Impression
The coverage generated major audience reach with million combined audience reach. Syndication and aggregator networks (e.g. Yahoo Finance and MSN) helped the announcement reach hundreds of millions globally
Beyond raw numbers, the campaign established Validation Cloud as a credible, future-shaping company in Web . Mainstream headlines emphasized its AI-native approach and strong investor backing, while crypto and data-technology communities recognized Validation Cloud's role in enabling AI-driven blockchain insights. In sum, Validation Cloud successfully broke out of crypto echo chambers, positioning the founders' vision on the world stage.
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